Building and growing platforms for SaaS, marketplaces, EdTech, and emerging markets.
14+ years of experience in product, agile, QA, and business analysis.
I’m a results-driven product leader with over 14 years of experience guiding cross-functional teams to deliver value at startups, scale-ups, and enterprises across Europe and the US. My career has spanned the full spectrum from hands-on QA and business analysis to product ownership and strategy consulting.
I believe the best products come from tight collaboration, honest feedback, and a relentless focus on solving real problems for users. My approach is pragmatic and growth-minded: I dive deep into process and tech when needed, but always keep the bigger picture in mind. I’m passionate about building scalable platforms, designing efficient workflows, and helping teams move faster without breaking things.
I thrive on the challenge of translating vision into reality—whether that means building a new SaaS from scratch, optimizing legacy operations, or helping companies adapt to new markets. I’m known for turning ambiguity into clarity, and for delivering documentation and roadmaps that make real impact.
Whether leading a major e-commerce transformation, delivering complex B2B tools, or guiding founders through the chaos of their first MVP, I bring a practical, ownership-driven mindset to every team I join.
Leading the delivery of compliance-ready business applications at Romania’s largest online retailer.
Guided client-facing product delivery and strategy for a growing software agency focused on research, eCommerce, and SaaS.
Supported startups and founders with rapid product definition, AI integration, and business model design across EdTech, SaaS, and B2B platforms.
Modernized processes and product delivery for a top-tier video and creator monetization platform serving a global user base.
Enabled product delivery and agile transformation for international SaaS, FinTech, and family safety clients as part of a distributed agency team.
Led product discovery and agile delivery for new digital commerce and media initiatives in a fast-paced European scale-up environment.
Delivered B2B, B2C, and marketplace platforms for US startups as end-to-end Product Manager in a high-velocity remote agency environment.
Delivered analysis, QA, and product consulting for UK and US software companies, supporting secure communications, HR, and healthcare startups.
Progressed from QA Lead to Product Owner, building global messaging solutions and managing multi-team software delivery for enterprise, education, and humanitarian clients.
Provided QA coordination, analytics, and product feedback for leading retail and gaming clients.
Validated automotive software systems for Volkswagen’s 2012 vehicle fleet, collaborating with European and US teams to ensure quality and reliability in connected car features.
Delivered QA and process improvements for engineering and HR software solutions at a Romanian consultancy.
Tested and released major AAA game titles, building foundational experience in fast-paced, high-stakes development environments.
Scalable humanitarian and educational communication platform deployed across Southeast Asia, Africa, and Latin America.
Supertext was a unified communication platform that enabled millions of users to send and receive SMS, USSD, and mobile app messages. It was used for disaster relief, education, and civic engagement — particularly in low-connectivity regions.
Telecommunications, Humanitarian Tech, EdTech
QA Lead → Product Owner (2013–2019)
Enterprise-grade internal platform for permissions, audit, and compliance at Romania’s leading retailer.
A centralized platform for managing digital access and permissions across departments at eMAG. This solution streamlined HR-to-IT workflows for user provisioning and role management, with built-in compliance tracking.
Retail, Enterprise IT, Compliance Software
Product Owner, Delivery Lead for Internal Tooling (2023–2024)
Digital reservation system with real-time interactive maps to streamline office parking for thousands of employees.
An enterprise-scale platform that digitized the management of parking spot reservations across EMAG office campuses. Employees could interact with a live campus map, reserve or release spots, and reduce parking conflicts.
Enterprise Productivity Tools, Facilities Tech, HR Automation
Product Owner & Delivery Lead (2023)
Interactive analytics and network visualization tool built for academic research consortia to explore institutional collaboration and funding flows.
A custom data visualization and reporting platform designed for university research groups to track collaboration networks, visualize funding distribution, and analyze publication metrics across partner institutions.
EdTech, Research Analytics, Data Visualization
Product Consultant & Requirements Lead (2022)
Custom product automation and platform extensions for EU-based B2B/B2C online marketplaces using VTEX.
A series of advanced platform integrations and backend extensions built for online sellers using the VTEX eCommerce platform. Focused on streamlining catalog imports, automating rule-based processes, and enabling localization for multi-language European markets.
eCommerce, B2B/B2C Marketplaces, SaaS Integrations
Product Consultant & Delivery Lead (2022–2023)
Collaborative lesson planning and resource authoring for teachers, with built-in AI for content creation.
Smart job-matching platform connecting freelance educators with schools and learning centers.
Mobile-first casino game with engaging slot mechanics, progression, and monetization features.
Unified platform for managing deals, pipeline, and post-sale workflows for sales-focused teams.
Subscription, video, and engagement tools for creators and their fans on a scalable SaaS platform.
Agile transformation and product delivery support for a global family location and safety app.
Crypto banking app enabling secure fiat/crypto exchange, onboarding, and compliance flows.
Real-time interactive commerce widget for a major retailer, blending video streaming and e-commerce.
Online storefront for print magazine subscriptions, successfully launched in Sweden and the Nordics.
High-end vehicle auction site with automated listing, bidding, and verification tools.
Mobile-first platform enabling workout creators to build, sell, and deliver custom fitness programs.
Location-based reservation system for gyms and fitness classes, built for multi-location fitness brands.
User-friendly web tool allowing custom emoji creation and upload for digital communities.
On-demand transport app for real-time driver matching and ride management.
Content management and viewer feedback tool for live streamers on Facebook.
Ultra-private, invite-only media sharing platform for trusted groups.
Multi-city scheduling and management tool for residential cleaning services.
Mood journaling and motivational content engine for personal wellness and mental health.
Mobile tool replicating core Salesforce workflows for field teams and remote staff.
Music upload and ranking platform empowering hip-hop creators to share tracks and build an audience.
Personal health diary and content platform focused on digestive wellness and education.
Smart reservation and admin tool for private parking lots and facility managers.
Coordinated end-to-end QA for a major retail point-of-sale platform across multiple locations.
Social slot machine game with innovative analytics, retention strategy, and engaging community features.
Compliance-focused, cloud-ready recording platform for telecom, government, and enterprise.
Automated onboarding and HR data management for small and mid-size organizations.
Digital platform for patient support, care coordination, and secure medical file sharing.
Modernization and requirements analysis for a classic online word game website.
Online event platform with seat booking, ticketing, and live video streaming.